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Chocolate Bar Propaganda Project

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CHOCOLATE BAR
PROPAGANDA PROJECT
Due:
Friday,
October 9,
2015
6 th and 7 th
periods:
turn in
Friday
morning
before 1 st
period
SATIRE
 https://www.youtube.com/watch?t=1&v=2IB7NDUSBOo
7 T YPES OF PROPAGANDA
 The first emergency chocolate ration bar
commissioned by the United States Army was the
Ration D, commonly known as the D ration.
 Colonel Logan had four requirements for the D
ration Bar. The bar must:
 Weigh 4 ounces (112 g)
 Be high in food energy value
 Be able to withstand high temperatures
 Taste "a little better than a boiled potato "
GLITTERING GENERALITIES
• Words of praise
for product or
person; nice
words like
goodness or
patriotism
CARD-STACKING
Manipulating
information to make
a product appear
better than it is,
often by unfair
comparison or
omitting facts
TRANSFER
An appeal
that helps a
person
imagine
themselves
as part of a
picture
PLAIN FOLKS
Appeals to
regular people
and their values
such as health,
family and
patriotism
TESTIMONIAL
A famous
person
recommends a
product or a
political
endorsement
NAME CALLING
Trash-talking
another product
or person
 Who is the target
audience? What
evidence suggests
this?
 What is the fight?
 No language is
used, but what in
the illustration
shows rivalry?
BANDWAGON
An appeal to
be part of the
group
PROPAGANDA PROJECT
DOUBLE DAILY GRADE
Materials:
X-Large chocolate bar
Plain white printer paper
A creative propaganda advertising
message of an existing product, using two
different propaganda techniques.
Write one paragraph, explaining why you
chose your two propaganda techniques.
Do NOT use the product’s current advertisement.
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