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Communicating with Parents and Students

Communicating with
Parents and Students
Through Social Media and Technology
Beth Gasser, Vivid Image, Hutchinson
• Social Media is social. No matter how private, it has a public aspect.
• Snapchat: servers and screenshots
• Social Media refers to public, online data, engagement, conversations,
feedback, complaints, sharing, oversharing.
• Social Media is here to stay. Tools will come and go.
• Nothing can ever be deleted.
• Footprints
• You give up certain things in exchange for other things.
• Security, data mining, data sales
• Google personalized search
• Nothing is ever truly anonymous.
• Yik Yak, Whisper, After School, Rumr
• Geographical areas make a difference in SM usage
• Behaviors
• Lurking, Liking, Commenting, Sharing/Posting; there’s a difference!
• A very dark place indeed.
Social Media Basics
What you need to know
94% of teens are online daily
24% of teens are almost constantly online
2% or less of teens are online less than weekly
75-88% of teens have smart phones or access to one
75% of teens 13 to 17 years old use Facebook; Facebook still
reigns #1 in social media platforms (but it’s falling)
50% of teens use Instagram
50% of teens use Snapchat
71% of teens use more than one social media platform
90% of teens with phones text; a typical teen sends and
receives 30 texts per day.
Where Are They & What Are They Doing?
Social Media Facts
• Data reveals a distinct pattern in social media use by socioeconomic status. Middle to upper income teens lean toward
Instagram and Snapchat; lower toward Facebook
• Teenage girls use visually-orientated social media platforms
for sharing more than boys
• 90% of social media-using teens who have witnessed online
cruelty say they have ignored mean behavior on social media
• 81% of youth agree that bullying online is easier to get away
with than in person
• 80% of youth think it’s easier to hide online bullying from
parents than in-person bullying
Where Are They & What Are They Doing?
Social Media Facts
Better Communication Using Technology?
Better Communication Using Social Media?
Two-Way, Back and Forth; In-Private or Public
Social Media
Two-Way, Back and Forth; In Public and Documented
What are you visualizing?
Using Social Media for one-way communication?
• There are lots of ways to improve one way communication
using technology without social media
• Best communication practices apply to technology and/or
social media
• Consistency
• Don’t try to be everywhere
• Social Media Policy
• Do you have one?
• Is it current?
• Is it too rigid?
• Do you know the laws and liabilities?
• Have a plan; a Social Media Plan
• This isn’t the same as a policy. This covers how you
will handle negative comments, difficult situations,
who will post and have admin rights.
• Has your photo permission slip been updated to
include social media?
• Never be the only one with access to accounts
Before You Start Using Social Media
Frequent Challenges
• Firewalls & Access
• Can you get on during your work day?
• Social Media roles have changed more than one person’s job
• It’s never about you RULE
• If you want to use social media you have to go where your
audience is.
• This isn’t probably where a school/counselor wants to go or can
• If you want to bring parents and students to you, it can work, but it
isn’t social media.
• You don’t own it. It can change. It can delete.
• Wi-Fi vs Data
• Prevention attempts creates obstacles for the adults & enticing
challenges for kids that will end in them accessing.
Before You Start Using Social Media
Frequent Challenges
Social Platform Overview
You Asked About: Facebook, Twitter, LinkedIn, Google
Kids Would Tell You to Learn: SnapChat, Instagram, Periscope
Let’s talk about:
• Facebook
• Twitter
• LinkedIn
• Google
• Snapchat
• Instagram
• Periscope
• Fan Pages vs Groups
• What is it?
• Are you on?
• Google vs Google+
• How it works
• Its appeal
• Anyone heard of
Be Consistent
Don’t try to be everywhere
Know how to use it yourself and be comfortable
Learn text language, acronyms, and keep up with trends
“y”, “LOL” examples
You have access to a plethora of current data; ask a
student, bounce ideas, let them teach you
• Ask student/parent preferences when possible. If you
already do, check your form. Do you have all options
listed or subjective answers spot?
Best Tips
Connecting with Parents and Students
• Don’t be too wordy
• Don’t assume once and done.
• Anything that is a frequently asked question or
reoccurring issue is a great place to start conversations.
• Facebook Groups for parents and/or students are
probably a better fit for counselors than a page; function
very differently
• More intimate, more private, more visible to those in the group
• Page vs Group: 10% rule
Best Tips
Connecting with Parents and Students
• Teach students email; It’s archaic to them
• Counselors working with students with career planning,
college applications, scholarship applications, and/or
senior portfolios need to help them with LinkedIn;
colleges, scholarships, and employers are checking here
first. This fact isn’t new, but LinkedIn is new to high
Best Tips
Connecting with Parents and Students
Beth Gasser, Vivid Image, Hutchinson
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