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BUS 360: Business COMMUNICATION Library research

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BUS 360:
BUSINESS
COMMUNICATION
FALL 2015
Ania Dymarz
Business Librarian, SFU Surrey
adymarz@sfu.ca
THE RESEARCH
PROCESS:
a) Choose a research question
b) Think of some sub-questions
c) Identify likely publishers
d) Search and cycle your search
e) Evaluate your results
f) Write your report
WHO MIGHT PUBLISH THE
INFORMATION YOU WANT?
WHAT’S THE
DIFFERENCE
INFORMATION
QUALITY
For your report, you may have difficulty finding useful
scholarly articles, so you will have to evaluate every fact and
opinion that you find.
These are the characteristics you should look for in any type
of information…
INFORMATION
QUALITY: THE “3 RS”
• Reliability
• Is the source credible?
• Recency
• How current is the information?
• Relevance
• Does it apply to your topic?
RELIABILITY
When you cite a scholarly article, you seldom need to
evaluate the article’s reliability.
• The peer review process does most of the work for you.
All types of sources
•
•
•
•
Documentation = Bibliography + methodology
Authority = Author info
Completeness = Length
Purpose = Language + images
RELEVANCE
Transferability: How well does the information you've found
transfer to your case?
• Geography
• Example: Is the study you’ve found from Japan still relevant to your
topic?
• Industry
• Example: Is the industry you have found information for relevant to
the one you are focusing on?
• Scalability
• Example: Is information about Starbucks relevant to a small coffee
shop in Surrey?
ACTIVITY: EVALUATE…
reliability
relevance
recency
•
•
•
•
authority
documentation
completeness
purpose
• geography
• industry
• scalability
…OF THE ARTICLE ON
THE BACK OF YOUR
HANDOUT
INFORMATION
QUALITY
Remember: Decisions will be made based on the report and
recommendations that you deliver.
You might not find many facts/opinions that meet the 3Rs
perfectly.
• Try to anticipate (and answer) the questions that your
audience will have about the information you’ve included.
• If you notice something, assume that they will notice it.
• If it’s relevant, briefly explain your rationale for
including it.
GETTING HELP
GETTING HELP
Ask anyone at the reference desk in any of the three campus
libraries.
Use our Ask a Librarian services (via the Library home page) to
contact a librarian (by phone, IM, email, text).
Contact :
Ania Dymarz
adymarz@sfu.ca
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