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DESIGN
A R T R D I R E C T O R
D I G . D E S I G N E R
U X I
U I
T H I N K E R M P
L D E S I G N E R Z
B R A N D I N G C Q L N
P I X E L -
I O N I S T
C O D E G L O V E R U T
www.williamlin.fr
v
08
In the eight past years, I have worked in the digital
industry in a various countries, I have had the pleasure
of working with great agencies and companies such as
Mikrosimage, ADMAKER ™ and ENNOVATORS, just to
name a few.
My name is William Lin, French Art Director & Designer
I currently work in London at ENNOVATORS as Head
of Creative. I’m a branding, typography and design lover.
After studying Architecture, Product Design and Fashion
Design, I developed a keen interest in digital design
and having a Bachelor Degree in Digital Design, which
allowed me to progress in Paris, Shanghai and London.
I love designing clear and intuitive interfaces, strong
branding and efficient offline advertising. I constantly
strive to keep myself well informed as far as the image
in concerned. I also enjoy doing social activities such as
playing football, thai boxing, listening to music. Most
of all my curiosity and passion for creativity motivate
me to be open to new creative experiences, and give me
the tools to stay informed and in tune with the creative
world.
- Currently in London -
01 . My story
EXPERIENCES
01. Videonet / Korko - Issy Les Moulineaux
Graphic designer
02. Mikrosimage - Levallois Peret
Matte Painter, Graphic designer 2D/3D
03. ADMAKER TM - Saint Cloud
Web / Graphic designer
04. IT Consultis - Shanghai
Art Director
05. ENNOVATORS - London
Head of Creative
06. NEX-TEP collective - Freelance
Co-founder & Creative Director
EDUCATIONS
01. Ecole de Condé
2008-2009 / Design & Art preparatory school
02. EMC Malakoff
2009 - 2011 / Multimedia - Digital design school
03. EFFICOM
2011 - 2012 / Digital design school
DISTINCTIONS
1 x Designlicks (Design Award)
4 x French Design Index (Design French Mentions)
3 x CSS Winner (Design Nominations)
1 x Featured in double-page «Magazine du Webdesign» #47
1 x Article about my project London 2012 on pixelcreation.fr
CLIENTS
01. Videonet / Korko
Les Pages Jaunes
02. Mikrosimage
Peugeot • Nissan • Canal+ • Contrex • Kenzo • Nuxe
03. ADMAKER TM
Editions Atlas • Reed Expositions • Bricomarché • Bridgestone • L’Express
DDB Paris • Prisma Presse • Alfa Roméo • Skema • Dulux • Sealife
04. IT Consultis
Boucheron • Rexel • Inglesina+ • ESSCA • UFE • Les Petites • Villebois France
MCM • Mont Blanc • Ping An • Pfizer • Business France
05. ENNOVATORS
VOGA • Nordicsofa • Dreamzebra
06. NEX-TEP collective
Les Petites • Maxim’s de Paris • Admissions Parallèle • Etoile Rouge de Shanghai
D Danyberd • Primeloops • Kicherchekoi
02 . My story
v
03 . My inspirations
WEB DESIGN
WECHAT CAMPAIGN
01. VOGA
01. PING AN x CHINESE SUPER LEAGUE
02. EASY TRAINING PRO
02. MONT BLANC
03. NORDICSOFA
03. BOUCHERON
04. LES PETITES
05. ETOILE ROUGE DE SHANGHAI
OFFLINE ADVERTISING
06. ROADEO
01. THE GEISHA
07. MIM CONSULTING
02. THE FLAMINGO
08. IT CONSULTIS
03.KARMA x THE SPEELER
09. MASSAGES D’ASIE
04. LONDON OLYMPIC GAMES 2012
BRANDING
OTHER
01. LOGOTYPES BOARD
01. WILLAX’S SNEABOX
02. WORLD CUP 2014 - NIKE MERCURIAL
MOBILE APP
01. PLANET KEBAB
04 . Projects
WEB DESIGN
ART DIRECTION
DESIGN
«To me, success is not about money,
It’s about what I design»
- Paula Scher -
01
CLIENT: VOGA
ROLE
ART DIRECTION
DESIGN &
FRONT-END
CLIENT: VOGA
YEAR:2015
TYPE:
E-COMMERCE WEBSITE
ORIGIN:LONDON
07 . Voga
Art Direction
Design
& Front-End
The main challenge was to redesign Voga.
The design was improved in terms of UX
and UI design. The aim was to make as many
sales by supporting users to purchase their
furniture in the most efficient way possible.
Through Magento, I was leading the Front-end
Development, especially concerning HTML/
CSS.
08 . Voga
Product &
Category
page
09 . Voga
02
CLIENT: EASY TRAINING PRO UNITED
ROLE
ART DIRECTION
DESIGN &
FRONT-END
v
v
CLIENT: EASY TRAINING PRO UNITED
YEAR:2016
TYPE:
BOOKING WEBSITE
ORIGIN:SHANGHAI
11 . Easy Training Pro United
v
Art Direction
Design
& Front-End
ETP United is a Shanghai-based company
specialized in organizing football leagues,
tournaments & trainings for both adults & kids.
At ETP United we film every football session we
organize. We propose highlights & perfomance
statistics to each and every ETP member.
12 . Easy Training Pro United
v
v
Iconography
Selection of icons
Typography
Color palette
Main colors
BRANDON BOLD
GRUMPY WIZARDS MAKE TOXIC BREW FOR THE EVIL
QUEEN & JACK
1234567890
Open sans Regular
RGB
Grumpy wizards make toxic brew for the evil Queen & jack
1234567890
16 . 16 . 16
RGB
34 . 34 . 34
RGB
206 . 221 . 39
HEX#111111
HEX#222222
HEX#cedd27
CMJN 73 . 67 . 66 . 83
CMJN 72 . 66 64 . 72
CMJN 24 . 0 . 100 . 0
Pantone Black 6C
Pantone Neutral Black C
Pantone 381C
13 . Easy Training Pro United
v
My united
pages
Stats & Team informations
14 . Easy Training Pro United
Mobile
versions
15 . Easy Training Pro United
03
CLIENT: NORDICSOFA
ROLE
ART DIRECTION
DESIGN &
FRONT-END
CLIENT: NORDICSOFA
YEAR:2016
TYPE:
E-COMMERCE WEBSITE
ORIGIN:LONDON
17 . Nordicsofa
Category
page
Art Direction
Design
& Front-End
The idea behind Nordicsofa was to create a
user friendly website through which they can
efficiently design their own sofas. UX and UI
was tailored to make it easy for users.
I was in charge of designing the product and
category pages, maintaining the clear and minimalistic trend.
The website is fully responsive.
18 . Nordicsofa
Product
page
19 . Nordicsofa
04
CLIENT: LES PETITES...
ROLE
DESIGN &
FRONTEND
CLIENT: LES PETITES...
YEAR:2015
TYPE:
E-COMMERCE WEBSITE
ORIGIN:PARIS
21 . Les Petites...
Design
Category
page
& FrontEnd
The Les Petites... team needed to redesign
their website to make it more trendy. They
approached us with some ideas and inspiration
they wanted to see on the new website. Using
their direction and my initiative, I designed
new homepage, product and category pages.
After validation, I managed the front-end
development using Magento structure.
22 . Les Petites...
Mobile
Versions
23 . Les Petites...
05
CLIENT: ETOILE ROUGE DE SHANGHAI
ROLE
ART DIRECTION
DESIGN &
FRONT-END
CLIENT: ETOILE ROUGE DE SHANGHAI
YEAR:2015
TYPE:
INFORMATIVE WEBSITE
ORIGIN:SHANGHAI
25 . Etoile Rouge de Shanghai
Art Direction
Branding
Design
& Front-End
Etoile Rouge de Shanghai is a french team
based in Shanghai. The president asked me as
a Red Star player but also as a web designer
to help the club create a website which could
push online communication. I redesign their
previous logo and build a static website which
I maintained myself.
26 . Etoile Rouge de Shanghai
06
CLIENT: ROADEO
ROLE
ART
DIRECTION &
DESIGN
CLIENT: ROADEO
YEAR:2014
TYPE:
INFORMATIVE WEBSITE
ORIGIN:PARIS
Art Direction
& Design
Roadéo is a driving school based in Paris,
belonging to Edukar company.
They approached IT Consultis to create their
new website, the only need: Illustration to
make it fun and enjoyful to watch.
I used flat design for this project, and I’ve
made all every illustrations, from the car to all
the environment, and icons.
28 . Roadéo
29 . Roadéo
30 . Roadéo
07
CLIENT: MIM CONSULTING GROUP
ROLE
ART DIRECTION
DESIGN &
FRONT-END
CLIENT: MIM CONSULTING GROUP
YEAR:2016
TYPE:
INFORMATIVE WEBSITE
ORIGIN:SHANGHAI
Art Direction
Design
& Front-End
MIM Consulting Group approached me to
create a website for their services which included
Consulting, Business and Development.
In response to their guidelines, I created a
trendy and minimalistic design as MIM had
more texts than pictures. After managing the
design part, I had to build it in HTML/CSS and
make it easy to plug into Wordpress.
32 . MIM Consulting Group
33 . MIM Consulting Group
08
CLIENT: IT CONSULTIS
ROLE
ART
DIRECTION &
DESIGN
CLIENT: IT CONSULTIS
YEAR:2014
TYPE:PORTFOLIO
ORIGIN:SHANGHAI
35 . IT Consultis
Art Direction
Branding
& Design
At IT Consultis, one of my biggest and my
favourite project was to refresh their brand.
I had to manage, design and think about
a new branding, from creating the design
guideline, to the logotype, to the website, to
the communication. To be fully accessible,
especillay in China, I’ve made it fully responsive.
36 . IT Consultis
09
CLIENT: MASSAGES D’ASIE
ROLE
ART DIRECTION
DESIGN &
FRONT-END
Art Direction
CLIENT: MASSAGES D’ASIE
YEAR:2012
TYPE:
INFORMATIVE WEBSITE
ORIGIN:PARIS
Design
Branding &
Front-End
Massages D’Asie is a well-being place located
in the heart of Paris. They called me to create
their website, to have a better presence online.
To make it as much easy as possible, I did a one
page design, and displayed every important
informations on top of the page.
Since I’ve created the website, their numbers of
clients increased.
38 . Massages d’Asie
BRANDING
«Branding ithe art of becoming knowable, likable and
trustable»
- John Jantsch -
40 . Logotypes Board
MOBILE APP
«Making people’s life easier, it’s more than an award,
It should be a habit»
- William Lin -
02
CLIENT: PLANET KEBAB
ROLE
ART
DIRECTION &
DESIGN
CLIENT: PLANET KEBAB
YEAR:
WORK IN PROGRESS
TYPE:
iOS/ANDROID APP
ORIGIN:SHANGHAI
Art Direction
& Design
Planet Kebab, certainly the best doner kebab
retaurant in town. They called me to start a
collaboration, as they have many orders from
call and internet, so they would like to create
an application to make any order easier for the
customer and much faster on their mobile.
I designed the whole application in their design
guideline.
43 . Planet Kebab
44 . Planet Kebab
WECHAT CAMPAIGNS
«Setting goals is the first step in turning the invisible into
visible»
- Tony Robbins -
01
CLIENT: PING AN x CSL
ROLE
ART
DIRECTION &
DESIGN
v
CLIENT: PING AN x CSL
YEAR:2014
TYPE:
WECHAT CAMPAIGN
ORIGIN:CHINA
Art Direction
Design
Ping An in association with the Chinese Super
League, was launching a new campaign. The
goal of this campaign was to push the users to
vote for their favourite players from the CSL,
with many prizes to win.
47 . Ping An x CSL
02
CLIENT: MONT BLANC
ROLE
ART
DIRECTION &
DESIGN
CLIENT: IT CONSULTIS
YEAR:2014
TYPE:
WECHAT CAMPAIGN
ORIGIN:SHANGHAI
Art Direction
& Design
Mont Blanc approached IT Consultis to create
a WeChat campaign to promote their new
collection called «Bohème» and tell every guest
when the event will be. Each user connecting
on this interface, has to register to get their
invitation for this event. To make it more userfriendly, I imaginate with my team, a different
way of navigation. To enter into the campaign,
the user has to scratch the screen until it’s
totally clear.
49 . Mont Blanc
03
CLIENT: BOUCHERON
ROLE
ART
DIRECTION &
DESIGN
Art Direction
CLIENT:MONT BLANC
YEAR:2014
TYPE:
WECHAT CAMPAIGN
ORIGIN:SHANGHAI
& Design
51 . Mont Blanc
OFFLINE ADVERTISING
«Nobody counts the number of ads you run,
they just remember the impression you make»
- Bill Bernbach -
THE GEISHA - GLOW PARTY
Poster designed to promote The
Geisha Official Glow Party.
53 . The Geisha - Glow Party
THE FLAMINGO - THANKSGIVING
THE FLAMINGO - HAPPY HOUR
Poster designed for Thanksgiving in 2014 at The Flamingo.
Poster designed for The Flamingo’s deal, buy one get one free
54 . The Flamingo
KARMA x THE SPEELER
Event posters for the band «The Speeler»
55 . Karma x The Speeler
LONDON OLYMPIC GAMES 2012
London 2012 was a school project, where we had 6 months, to create the Olympic Games 2012 branding, communications, website, etc...
Here is some posters I’ve made.
56 . London 2012
57 . London 2012
58 . London 2012
OTHERS
«Design is so simple,
that’s why it’s so complicated»
- Paul Rand 34 . IT Consultis
WILLAX’S SNEABOX
As an addict of sneakers, I spent one day to design some of my sneakers in flat design.
60 . London 2012
WORLD CUP 2014 - NIKE MERCURIAL
A concept of Nike Mercurial, designed for each countries participating to the World Cup in Brazil.
France
Brazil
Netherland
61 . World Cup 2014 - Nike Mercurial
THANK YOU FOR WATCHING
v
DESIGN
linwilliam.web@gmail.com
+44 7 9511 31933
+33 6 50 17 53 55
+86 130-6272-1225
www.williamlin.fr
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